Pamela Reif has a “small, but strong” following in Switzerland. But the social media star says no matter how small her audience is, she won’t turn to buying followers, something that’s looked down upon in her world. However, promoted posts are not out of the question, particularly if she courts a new following in Asia. It’s a market Reif says is interesting, with a lot of potential.
Swiss battery maker urges industry to be honest about CO2 footprint
The battery industry must be honest about the carbon footprint of using components like lithium. That’s the view of Lechanché CEO Anil Srivastava, who spoke to us on board the world’s largest all-electric ferry in Denmark, which is powered by the Swiss firm’s technology.
Swiss baby boomers retiring a “huge opportunity” for women
Switzerland is running short of workers, warns Credit Suisse, which estimates that 1.1 million will retire by 2029. Patricia Widmer, head of University of St. Gallen’s “Women Back to Business,” thinks female returners could help fill the gap and urges recruiters to be more open-minded about career breaks.
Pamela Reif has conquered the German-speaking world—is Asia next?
Pamela Reif has a “small, but strong” following in Switzerland. But the social media star says no matter how small her audience is, she won’t turn to buying followers, something that’s looked down upon in her world. However, promoted posts are not out of the question, particularly if she courts a new following in Asia. It’s a market Reif says is interesting, with a lot of potential.
Fake job? Pamela Reif stands up for social media influencers
Social media star Pamela Reif was once called “a Swiss clock” by one of her corporate clients, because she’s never late when she posts to her millions of followers. So what does she think of critics who say that being an influencer is a fake job? She gave us her view at the Forbes Women’s Summit 2019 in Zurich.
Putting first espresso machine in space among Lavazza’s high points
What does it take to put an espresso machine into space? Lots of time and lots of money says, says Lavazza’s vice chairman Giuseppe Lavazza, as he describes this high point in the history of his family’s 124-year-old company. He also tells us how the project to give astronauts a coffee break to remember came about.
How long before Asian market gets served by coffee maker Lavazza?
Lavazza is interested in the Asian market, but according to our Newsmaker, countries such as China and Japan aren’t a priority. Vice chairman Giuseppe Lavazza explains why a very specific business model is needed so the coffee maker can be ambitious, but pragmatic, about the way forward.
Lavazza’s “small ambition” to stand up to Nestlé on its home turf
Lavazza wants to make a dent in Switzerland’s coffee market, which is dominated by the likes of Swiss food giant Nestlé. But vice chairman Giuseppe Lavazza is undeterred by the task at hand, hoping to play on the Italian company’s long history and idea of quality. “There’s always more to taste,” he says teasingly.
