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HOW LONG BEFORE ASIAN MARKET GETS SERVED BY COFFEE MAKER LAVAZZA?

Lavazza is interested in the Asian market, but according to our Newsmaker, countries such as China and Japan aren’t a priority. Vice chairman Giuseppe Lavazza explains why a very specific business model is needed so the coffee maker can be ambitious, but pragmatic, about the way forward.

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Putting first espresso machine in space among Lavazza’s high points
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How long before Asian market gets served by coffee maker Lavazza?
Lavazza is interested in the Asian market, but according to our Newsmaker, countries such as China and Japan aren’t a priority. Vice chairman Giuseppe Lavazza explains why a very specific business model is needed so the coffee maker can be ambitious, but pragmatic, about the way forward.

Lavazza’s “small ambition” to stand up to Nestlé on its home turf
Lavazza wants to make a dent in Switzerland’s coffee market, which is dominated by the likes of Swiss food giant Nestlé. But vice chairman Giuseppe Lavazza is undeterred by the task at hand, hoping to play on the Italian company’s long history and idea of quality. “There’s always more to taste,” he says teasingly.

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Tanja Schillerhttps://cnnmoney.ch
Mein Name ist Tanja Schiller. Ich bin 28 Jahre alt und gehe hier bei CNNMoney meiner Berufung, dem redaktionellen Schreiben, nach. Dabei will ich Ihnen dem Leser nicht nur aktuelle News vermitteln, sondern auch Produkte auf Herz und Nieren testen und schauen, ob sie wirklich halten was sie versprechen!
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