PUTTING FIRST ESPRESSO MACHINE IN SPACE AMONG LAVAZZA’S HIGH POINTS

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What does it take to put an espresso machine into space? Lots of time and lots of money says, says Lavazza’s vice chairman Giuseppe Lavazza, as he describes this high point in the history of his family’s 124-year-old company. He also tells us how the project to give astronauts a coffee break to remember came about.

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Putting first espresso machine in space among Lavazza’s high points
What does it take to put an espresso machine into space? Lots of time and lots of money says, says Lavazza’s vice chairman Giuseppe Lavazza, as he describes this high point in the history of his family’s 124-year-old company. He also tells us how the project to give astronauts a coffee break to remember came about.

How long before Asian market gets served by coffee maker Lavazza?
Lavazza is interested in the Asian market, but according to our Newsmaker, countries such as China and Japan aren’t a priority. Vice chairman Giuseppe Lavazza explains why a very specific business model is needed so the coffee maker can be ambitious, but pragmatic, about the way forward.