Anne-Cécile Turner is dedicated to sustainability in sports, despite being told 20 years ago that it’s “just a fad, so don’t bother.” The founder of Blueshift, a Lausanne-based sustainability consultancy, reinforces brand value for events like The Ocean Race by working with them to combat pollution and climate change and create a “movement beyond sports.”
Switzerland catches up to the growing love for stand-up paddling
After making its debut in Switzerland 10 years ago, the stand-up paddle market is thriving, and Cédric Reynard, founder of Geneva-based Water Walk, is capitalizing on this booming trend. The next big push, he says, will be destinations with guides for mass stand-up paddle tourism.
Beyond FIFA, a Swiss company looks to India for its next big market
Lausanne-based Advanced Sport Instruments is another example of the region’s expanding sports ecosystem. The company is placing big bets on its electronic performance and tracking systems for athletes. CEO Marie Ivorra Grosse says they’re already tapping into FIFA and sees a potential target of as many as 200 million athletes all over the world for their products.
Uncertainty means big changes ahead in European sports
Threat or opportunity? Vincent Gaillard, CEO of European Professional Club Rugby, talks about the “radical changes” that private funding is bringing to Europe’s sports landscape. Both event and broadcast organizations are at a tipping point, he says.
IOC: new Olympic House is the “ID card of the Olympic movement”
Building a new Olympic House that was both sustainable and iconic was no small task for the IOC’s director of corporate development, brand and sustainability, Marie Sallois-Dembreville. Ahead of its opening to the public on June 22, we look at the new IOC home in Lausanne—and the immense six-year project behind taking it down and building it back up.
The new Olympic House. What you need to know.
Six years in the making, the new head office of International Olympic Committee is now ready for action.
“We are in a state of emergency,” says sports sustainability expert
Anne-Cécile Turner is dedicated to sustainability in sports, despite being told 20 years ago that it’s “just a fad, so don’t bother.” The founder of Blueshift, a Lausanne-based sustainability consultancy, reinforces brand value for events like The Ocean Race by working with them to combat pollution and climate change and create a “movement beyond sports.”
The risk of insuring major sporting events
Insurance for major sporting events has been around for decades, but risk management is a relatively new concept. Doing the right kind of analysis prior to events can save millions of dollars. Patrick Vajda, who has more than 40 years of experience in the business of sports, talks about mitigating risks for the world’s athletes and events.
ASGM: “We don’t want to make golf cheap, we want to make golf priceless”
With more than 100,000 golfers in Switzerland, the sport here is in full swing despite slowing down since its mid-1990s‘ boom. But is the current golf business model sustainable? Ian Gibbons, president of the Association of Swiss Golf Managers, talks about how courses keep money flowing in by thinking beyond golf.
UEFA gets Swiss students to assist with Euro 2024 tournament
UEFA issued a one-week challenge to students from the IMD business school and ECAL, the art and design university: come up with innovative ways to enhance the fan experience at the Euro 2024 tournament. Cyril Bouquet, the professor from IMD who organized the challenge, tells Matt Leighton that business theory can help in the world of sports.
Women’s football in Switzerland a “no-brainer,” says SFA’s Haenni
All eyes will soon be on the FIFA Women’s World Cup, but what’s the state of women’s football in Switzerland? Tatjana Haenni, head of the women’s game at the Swiss FA, has a clear message to business leaders: give women’s football a chance.
