WOMEN’S FOOTBALL IN SWITZERLAND A “NO-BRAINER,” SAYS SFA’S HAENNI

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All eyes will soon be on the FIFA Women’s World Cup, but what’s the state of women’s football in Switzerland? Tatjana Haenni, head of the women’s game at the Swiss FA, has a clear message to business leaders: give women’s football a chance. She says that companies “can only win” by promoting it in Switzerland.

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Women’s football in Switzerland a “no-brainer,” says SFA’s Haenni
All eyes will soon be on the FIFA Women’s World Cup, but what’s the state of women’s football in Switzerland? Tatjana Haenni, head of the women’s game at the Swiss FA, has a clear message to business leaders: give women’s football a chance. She says that companies “can only win” by promoting it in Switzerland.

Building up sports in Lausanne, beyond the IOC
Connecting hundreds of players in the world of sport in Lausanne is the main mission of the nonprofit ThinkSport. Four years after its creation, director Anna Hellman talks about making the region an epicenter of sports expertise and innovation, and how its annual event, The Spot, can help expand Lausanne as a hub even further.

The Andermatt Queen and King of the Mountain
The Queen and King of the Mountain race in Andermatt will double in size for next year’s 20th anniversary edition. Matt Leighton talks about the expansion plans and looks at what this year’s winner and local star, Aline Danioth, has planned for the rest of 2019.

A rite of passage for Switzerland’s future ski stars

Countless Swiss skiing stars, including Didier Cuche and Lara Gut, got their start at Grand Prix Migros, one of the largest youth races in the world. The series of races—for 6- to 16-year-olds—includes more than 6,000 young hopefuls. Matt Leighton breaks down the logistics of Grand Prix Migros, often referred to as “more than a ski race,” and the event’s future.

Women’s tennis takes over Lugano

Women’s championship tennis in the form of the Samsung Open is underway in Lugano, and the tournament has already had its share of shocks, including top-seeded Belinda Bencic of Switzerland losing in the first round. But despite being early in the season, this clay-court tournament attracts a strong international field that has its eye on the French Open.
A big wake-up call for the sports world

The Association of Summer Olympic International Federations launched its report on the “Future of Global Sport” with one overarching theme—things need to change. ASOIF President Francesco Ricci Bitti stresses the need for more governance and entrepreneurialism, among other things. And of course, the need for more money.

American football’s unexpected boom in Switzerland

Believe it or not, Switzerland’s American football scene is thriving. Matt Leighton talks about just how big the community is and how they manage to intrigue new fans.

Corvatsch looks to host 2025 Freestyle World Championships

Perfect conditions welcomed riders for the 7th Corvatsch Freestyle World Cup, and now organizers are pushing to host the 2025 Freestyle World Championships. Matt Leighton lays out the next steps.

The sky’s the limit with new game-changing landing bags

Freestyle skiers and boarders are pushing the limits, bringing new levels of complexity to their tricks. With safety air-landing bags now fitted to the slopes, practice has taken on a new dimension.

Is ski cross creating a new market for mountain resorts?

Schilthorn is hosting the Audi Ski Cross Tour for the first time. Matt Leighton breaks down what it takes to stage a top-level event.