How Pro Helvetia spends CHF 42 million a year to champion Swiss culture
Pro Helvetia is Switzerland’s Arts Council and last year it doled out CHF 42 million to artists and their projects. As an artist, says Philippe Bischof, director of Pro Helvetia, “it’s easier to survive in Switzerland than in many, many other countries.” He tells Tanya König about his organization’s selection process, its international reach, and why it is now funding gaming.
The art of selling at auction
Alberto Giacometti’s “Lampe coupe aux deux figures” was the highest-selling piece last week at the Swiss Art Sale at Christie’s in Zurich. Tanya König followed that artwork until it sold and found out what goes into selling art at auction.
The flourishing business of Heidi
Well over a hundred years since she was created, Heidi is still an ambassador for Swiss tourism. Every year over 150,000 people visit the town of Maienfeld, where Johanna Spyri’s stories were set. And now the Swiss National Museum has unveiled the “Heidi in Japan” exhibition to celebrate the success of the Japanese animated cartoon that helped Heidi rise to global fame.
Grammy Award within reach for Regula Curti’s Beyond Music
Regula Curti connects musicians from around the world through her digital platform, Beyond Music. The project offers an alternative to streaming apps like Spotify and has caught the attention of the U.S. Recording Academy. And with the help of Grammy Award-winning producer Larry Klein, Beyond Music’s first collaborative album, “Same Sky,” has Grammy potential of its own.
Young Swiss designers make their debut on the Paris stage
The Swiss Fashion Association curated the first-ever Swiss Pavilion at the Who’s Next fashion fair in Paris last week, presenting eight young designers to an international audience. Karin Lorez, president of the association, and designer Claudia Nabholz tell Tanya König what’s next in the push to promote Swiss designers in Europe and beyond.
Geneva wants to dynamize its opera house
Aviel Cahn takes over as director of the Grand Théâtre de Genève in September. He tells Tanya König about his plans to put the opera house on the international map and how he will take it into the future by pushing collaboration with other Geneva-based institutions.