THERE’S MORE MONEY COMING INTO SWISS SPORTS THAN EVER BEFORE, SAYS KURT

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Our series on the 2020 Youth Olympic Games in Lausanne continues with a look at the growing attention in the lead-up to the event. Former Olympian Mike Kurt, now president of the Swiss University Sports Federation, points out that hosting the event has given a boost to Switzerland’s sports ecosystem and stresses the need to keep that momentum going beyond 2020.

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There’s more money coming into Swiss sports than ever before, says Kurt
Our series on the 2020 Youth Olympic Games in Lausanne continues with a look at the growing attention in the lead-up to the event. Former Olympian Mike Kurt, now president of the Swiss University Sports Federation, points out that hosting the event has given a boost to Switzerland’s sports ecosystem and stresses the need to keep that momentum going beyond 2020.

Riding waves of success in the equine world
The Geneva International Horse Show has been named the best equine show for the ninth time and has the support of the world’s top two riders—who happen to be Swiss. We take a closer look at the show’s winning formula.

Electric motocross takes off in Switzerland but some miss the noise
The Swiss motocross world is starting to embrace electric, even if some fans miss the roaring sounds of combustion engines, says freestyle motocross rider Mat Rebeaud, who is at the forefront of the trend. Though it’s greener, Eric Peronnard from Supercross Geneva says sponsorship is not there yet. “With cars you have a lot of money coming at you,” says Peronnard. “Motorcycles are not that blessed.”

Switzerland’s luxury sponsorship market lags behind the rest
Luxury-brand sponsorship of sports is growing at about 10 percent per year in Switzerland, which is behind a global increase of 15 percent, says Anthony Schaub, founder of Geneva-based consulting firm The Consultancy Group. Schaub talks about creating and maintaining some of the most effective partnerships between luxury brand sponsors and Switzerland’s sports events.

These games could lead to something bigger, says YOG CEO Ian Logan
When Ian Logan joined as CEO of the 2020 Youth Olympic Games in Lausanne, he treated it much like a start-up, setting up his office, finding his team, and keeping in line with a set budget. In the third part of our special series, Logan echoes the challenges of his predecessors and hints that hosting the YOG could boost Switzerland’s chances of hosting the Olympics in the near future.

Forget tradition: PwC survey stresses need for innovation in sport
From changing consumption habits to competition from other entertainment formats and even tech companies, there is massive disruption in the sports industry, says David Dellea, director of sports business advisory at PwC Switzerland. The firm recently released its annual survey on the state of sports and found that while most are positive about growth, a common view is that innovation needs to be stepped up to stay ahead of the game.

International ski federation hangs its hopes on mobile gaming
As the 2019-20 ski season kicks into high gear, Sarah Lewis, secretary general of the International Ski Federation (FIS), previews what’s in store, including the new FIS mobile game that launches in January. Lewis hails the prestige of Switzerland’s ski competitions and talks about how China will more than double the global ski market with the 2022 Beijing Winter Olympic Games.