Luxury-brand sponsorship of sports is growing at about 10 percent per year in Switzerland, which is behind a global increase of 15 percent, says Anthony Schaub, founder of Geneva-based consulting firm The Consultancy Group. Schaub talks about creating and maintaining some of the most effective partnerships between luxury brand sponsors and Switzerland’s sports events.WATCH MORE
Switzerland’s luxury sponsorship market lags behind the rest
Luxury-brand sponsorship of sports is growing at about 10 percent per year in Switzerland, which is behind a global increase of 15 percent, says Anthony Schaub, founder of Geneva-based consulting firm The Consultancy Group. Schaub talks about creating and maintaining some of the most effective partnerships between luxury brand sponsors and Switzerland’s sports events.
These games could lead to something bigger, says YOG CEO Ian Logan
When Ian Logan joined as CEO of the 2020 Youth Olympic Games in Lausanne, he treated it much like a start-up, setting up his office, finding his team, and keeping in line with a set budget. In the third part of our special series, Logan echoes the challenges of his predecessors and hints that hosting the YOG could boost Switzerland’s chances of hosting the Olympics in the near future.
Forget tradition: PwC survey stresses need for innovation in sport
From changing consumption habits to competition from other entertainment formats and even tech companies, there is massive disruption in the sports industry, says David Dellea, director of sports business advisory at PwC Switzerland. The firm recently released its annual survey on the state of sports and found that while most are positive about growth, a common view is that innovation needs to be stepped up to stay ahead of the game.
International ski federation hangs its hopes on mobile gaming
As the 2019-20 ski season kicks into high gear, Sarah Lewis, secretary general of the International Ski Federation (FIS), previews what’s in store, including the new FIS mobile game that launches in January. Lewis hails the prestige of Switzerland’s ski competitions and talks about how China will more than double the global ski market with the 2022 Beijing Winter Olympic Games.
5G will revolutionize eSports, says Sunrise CEO Olaf Swantee
Olaf Swantee, CEO of Sunrise Communications, says 5G technology will “make eSports accessible to the masses.” The new high-speed network will not only give a massive boost to e-gamers and the world of eSports, but Swantee says it will take sports training and consumption to another level.
The changing face of international street racing in Switzerland
Bulle, Geneva, and Sion host legendary elite street races in Switzerland that have joined forces to attract some of the world’s top runners. While many other Swiss races have little or no prize money on the line, Guillaume Laurent, partner at ATHLE.ch, discusses what sets some races apart and what lures international athletes to come and put on a show for the Swiss public.
The challenge of getting sponsors for the Youth Olympic Games
With 80 days to go until the 2020 Winter Youth Olympic Games in Lausanne, we look back at lessons learned with Peter Bayer, who was CEO of the first YOG at Innsbruck in 2012. In the second of our monthly series, Bayer, currently secretary general for motor sport at FIA, talks about the difficulty of getting sponsorship without awareness or television coverage.
