Steve Guerdat is an Olympic show jumping champion and one of the best horsemen of his generation. But what he really wanted was a piece of land for his horses. Find out how he finally pulled it off, and why he is not prepared to go against his principles to make easy money.
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Beyond FIFA, a Swiss company looks to India for its next big market
Lausanne-based Advanced Sport Instruments is another example of the region’s expanding sports ecosystem. The company is placing big bets on its electronic performance and tracking systems for athletes. CEO Marie Ivorra Grosse says they’re already tapping into FIFA and sees a potential target of as many as 200 million athletes all over the world for their products.
Uncertainty means big changes ahead in European sports
Threat or opportunity? Vincent Gaillard, CEO of European Professional Club Rugby, talks about the “radical changes” that private funding is bringing to Europe’s sports landscape. Both event and broadcast organizations are at a tipping point, he says.
IOC: new Olympic House is the “ID card of the Olympic movement”
Building a new Olympic House that was both sustainable and iconic was no small task for the IOC’s director of corporate development, brand and sustainability, Marie Sallois-Dembreville. Ahead of its opening to the public on June 22, we look at the new IOC home in Lausanne—and the immense six-year project behind taking it down and building it back up.
The new Olympic House. What you need to know.
Six years in the making, the new head office of International Olympic Committee is now ready for action.
“We are in a state of emergency,” says sports sustainability expert
Anne-Cécile Turner is dedicated to sustainability in sports, despite being told 20 years ago that it’s “just a fad, so don’t bother.” The founder of Blueshift, a Lausanne-based sustainability consultancy, reinforces brand value for events like The Ocean Race by working with them to combat pollution and climate change and create a “movement beyond sports.”
