Forget tradition: PwC survey stresses need for innovation in sport
From changing consumption habits to competition from other entertainment formats and even tech companies, there is massive disruption in the sports industry, says David Dellea, director of sports business advisory at PwC Switzerland. The firm recently released its annual survey on the state of sports and found that while most are positive about growth, a common view is that innovation needs to be stepped up to stay ahead of the game.
International ski federation hangs its hopes on mobile gaming
As the 2019-20 ski season kicks into high gear, Sarah Lewis, secretary general of the International Ski Federation (FIS), previews what’s in store, including the new FIS mobile game that launches in January. Lewis hails the prestige of Switzerland’s ski competitions and talks about how China will more than double the global ski market with the 2022 Beijing Winter Olympic Games.
5G will revolutionize eSports, says Sunrise CEO Olaf Swantee
Olaf Swantee, CEO of Sunrise Communications, says 5G technology will “make eSports accessible to the masses.” The new high-speed network will not only give a massive boost to e-gamers and the world of eSports, but Swantee says it will take sports training and consumption to another level.
The changing face of international street racing in Switzerland
Bulle, Geneva, and Sion host legendary elite street races in Switzerland that have joined forces to attract some of the world’s top runners. While many other Swiss races have little or no prize money on the line, Guillaume Laurent, partner at ATHLE.ch, discusses what sets some races apart and what lures international athletes to come and put on a show for the Swiss public.
The challenge of getting sponsors for the Youth Olympic Games
With 80 days to go until the 2020 Winter Youth Olympic Games in Lausanne, we look back at lessons learned with Peter Bayer, who was CEO of the first YOG at Innsbruck in 2012. In the second of our monthly series, Bayer, currently secretary general for motor sport at FIA, talks about the difficulty of getting sponsorship without awareness or television coverage.
Giving basketball fans content they want—how and when they want it
According to Paul Stimpson, managing director at FIBA Media, the way basketball is consumed is as important as how the sport is organized and played. Stimpson, who declined to comment on the NBA-China controversy, talks about the importance of making all FIBA games available at top quality for fans no matter where, or on which platform, they’re being watched around the world.
How the IOC is learning from its past mistakes
The International Olympic Committee says it will no longer invest in new infrastructures in host cities if they’re not needed for the future. IOC Olympic Games Executive Director Christophe Dubi is applying what he calls “smart economics” to save billions of dollars on the upcoming Lausanne Youth Olympic Games and Tokyo Summer Olympics in 2020.
Olympic champion Hoefflin: “I try to only take the plane if I have to”
Changing habits in the Swiss sports world is an uphill battle, says Nicholas Bornstein, founder of Protect Our Winters Switzerland. Swiss Olympic ski champion Sarah Hoefflin, also a member of the organization, talks about the challenges and contradictions of being a globetrotting athlete trying to live sustainably.
Chappelet: “The idea is not to make a profit out of these games”
Olympic capital Lausanne will host the third edition of the 2020 Winter Youth Olympic Games, which features athletes from 15 to 18 years old. In the first of our monthly series looking deeper into the event, Jean-Loup Chappelet, professor at IDHEAP and Olympics expert, talks about the historical, academic, cultural, and business implications of hosting the first Olympic event in Switzerland since the 1948 Winter Games in St. Moritz.