ELECTRIC MOTOCROSS TAKES OFF IN SWITZERLAND BUT SOME MISS THE NOISE

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The Swiss motocross world is starting to embrace electric, even if some fans miss the roaring sounds of combustion engines, says freestyle motocross rider Mat Rebeaud, who is at the forefront of the trend. Though it’s greener, Eric Peronnard from Supercross Geneva says sponsorship is not there yet. “With cars you have a lot of money coming at you,” says Peronnard. “Motorcycles are not that blessed.”

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Electric motocross takes off in Switzerland but some miss the noise
The Swiss motocross world is starting to embrace electric, even if some fans miss the roaring sounds of combustion engines, says freestyle motocross rider Mat Rebeaud, who is at the forefront of the trend. Though it’s greener, Eric Peronnard from Supercross Geneva says sponsorship is not there yet. “With cars you have a lot of money coming at you,” says Peronnard. “Motorcycles are not that blessed.”

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With 80 days to go until the 2020 Winter Youth Olympic Games in Lausanne, we look back at lessons learned with Peter Bayer, who was CEO of the first YOG at Innsbruck in 2012. In the second of our monthly series, Bayer, currently secretary general for motor sport at FIA, talks about the difficulty of getting sponsorship without awareness or television coverage.

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