THE CHANGING FACE OF INTERNATIONAL STREET RACING IN SWITZERLAND

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Bulle, Geneva, and Sion host legendary elite street races in Switzerland that have joined forces to attract some of the world’s top runners. While many other Swiss races have little or no prize money on the line, Guillaume Laurent, partner at ATHLE.ch, discusses what sets some races apart and what lures international athletes to come and put on a show for the Swiss public.
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The changing face of international street racing in Switzerland
Bulle, Geneva, and Sion host legendary elite street races in Switzerland that have joined forces to attract some of the world’s top runners. While many other Swiss races have little or no prize money on the line, Guillaume Laurent, partner at ATHLE.ch, discusses what sets some races apart and what lures international athletes to come and put on a show for the Swiss public.

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