Super Bock has taken over Heineken’s spot as a main sponsor of the Montreux Jazz Festival. It’s a move CEO Rui Lopes Ferreira says will help the Portuguese beer company elevate the brand in Switzerland. He shares how the partnership came to be and what role majority shareholder Carlsberg Group played in moving the three-year deal forward.WATCH MORE
Super Bock’s coup to replace Heineken at the Montreux Jazz Festival
Super Bock has taken over Heineken’s spot as a main sponsor of the Montreux Jazz Festival. It’s a move CEO Rui Lopes Ferreira says will help the Portuguese beer company elevate the brand in Switzerland. He shares how the partnership came to be and what role majority shareholder Carlsberg Group played in moving the three-year deal forward.
Here’s Yogi Sadhguru’s top tip to avoid burnout
He has millions of social media followers, but his core message is simple: to get 7.6 billion people on the planet to live peacefully. Sadhguru, the Indian yogi, mystic, and founder of the Isha Foundation, also wants to improve everyone’s life, including by preventing workers from burnout.
For Indian mystic Sadhguru, yoga is more than just a business
Yoga is an 80-billion-dollar industry, with millions practicing around the world. But to Indian yogi Sadhguru, the founder of the Isha Foundation who just visited the UN in Geneva, it is more than just a business. Political and business leaders around the world are paying attention to what the mystic has to say.
How Mammut is getting off the Greenpeace blacklist
Mammut CEO Oliver Pabst plans to reduce his company’s overall carbon footprint by 30 percent by the year 2030. A sticking point, however, is Mammut’s use of the harmful compound PFC in its clothing, which Greenpeace protested in 2016. While it is an industry-wide issue, Pabst says Mammut is working to be free of PFC by 2023.
Mammut CEO on getting to customers to pay a premium
Oliver Pabst, the CEO of Swiss mountaineering company Mammut, explains how a simple stone his nephew gave him has inspired his company’s culture. In part one of our interview, he also talks about digitizing the entire value chain and why he doesn’t allow phones in company meetings: “We are not made for multitasking.”
It’s not the end of the road for Formula E in Switzerland
Switzerland is missing from next year’s Formula E calendar. But Swiss ePrix CEO Pascal Derron says that’s not the whole story. He sits down with Hannah Wise to discuss why Swiss bureaucracy caused it to miss the FIA deadline, and how he hopes that the race will return to Zurich in 2020.
Marcegaglia: China must change if it wants to do business with Europe
Emma Marcegaglia says that Europe’s relationship with China is less “romantic” and more pragmatic these days. Although she disagrees with the U.S. approach in initiating a trade war, the chairman of Eni says that China needs to be “strongly pushed” to allow easier access to its market and fair bilateral trade relations.
