Adobe says trust—not data—is the currency of the future
Adobe has seen a boost in revenue, thanks in part to its marketing tool Experience Cloud. Paul Robson, president of Adobe International, says the company has been successfully monetizing what he calls “the explosion in consumption of content.” But when asked about a recent Norwegian report warning about the online ad industry’s exploitation of consumers, Robson defends his company’s role in the content cycle and points out that trust—not data—is the most important currency in the digital world.
We’re living longer, but are we ready for it?
“What we’re really concerned about from a sustainability point of view is longevity,” says Martine Ferland, president and CEO at Mercer. From health issues and ageism to finances and retirement, Ferland looks at how we as a society need to adapt our mindsets, and our way of working, in order to prepare for dealing with a longer life.
Switzerland invents the “business school of the future”
“The biggest risks are popular risks,” says Jean-Pierre Danthine, who warns that a lack of education on the development of the economy and technology can lead to “very negative popular decisions.” Enter the Enterprise for Society Center (E4S), a joint initiative from IMD, EPFL, and UNIL, which looks to link sustainability and business education. In part four, Danthine, who will lead the venture as managing director, says he hopes this will “have an impact on how society is evolving.”
The SNB has 900 billion Swiss francs—what now?
The SNB built an unusually large balance sheet in efforts to rein in the Swiss franc, sparking debate as to what to do with its portfolio. In part three, Jean-Pierre Danthine is skeptical about the sovereign wealth fund option and asks, “What would we do with a sovereign wealth fund that the Swiss National Bank is not already doing today?”