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ADOBE EXEC TALKS FAKE NEWS, STRATEGY AND PHOTOSHOP WOES

Adobe aims to run on 100 percent renewable energy by 2035. While 15 years seems too far away to tackle the pressing issue of climate change, Paul Robson defends the company’s timeline, saying that they are “aggressively moving toward the target.” In part two, he addresses Photoshop complaints, talks fake news and tackles 3D content creation.

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“There are few leaders in the world, and a lot of managers,” says Kugel
“Leading is about visionary thinking, not just managing tasks,” says Janina Kugel, outgoing Siemens board member and chief HR officer. In part two, Kugel points out what separates managers from leaders and gives us a glimpse into her future plans now that she’s putting Siemens behind her.

“If I was a man there wouldn’t have been so much noise,” says Kugel
When Siemens announced that Chief Human Resources Officer Janina Kugel was stepping down last July, the media reacted with more surprise and wonder than usual. “The reaction to females in powerful roles is different than those to men,” she says. In part one, Kugel reflects on her seven-year tenure at the company and talks about dealing with HR issues in a complex and ever-changing landscape.

Adobe exec talks fake news, strategy and Photoshop woes
Adobe aims to run on 100 percent renewable energy by 2035. While 15 years seems too far away to tackle the pressing issue of climate change, Paul Robson defends the company’s timeline, saying that they are “aggressively moving toward the target.” In part two, he addresses Photoshop complaints, talks fake news and tackles 3D content creation.

Adobe says trust—not data—is the currency of the future
Adobe has seen a boost in revenue, thanks in part to its marketing tool Experience Cloud. Paul Robson, president of Adobe International, says the company has been successfully monetizing what he calls “the explosion in consumption of content.” But when asked about a recent Norwegian report warning about the online ad industry’s exploitation of consumers, Robson defends his company’s role in the content cycle and points out that trust—not data—is the most important currency in the digital world.

We’re living longer, but are we ready for it?
“What we’re really concerned about from a sustainability point of view is longevity,” says Martine Ferland, president and CEO at Mercer. From health issues and ageism to finances and retirement, Ferland looks at how we as a society need to adapt our mindsets, and our way of working, in order to prepare for dealing with a longer life.

Switzerland invents the “business school of the future”
“The biggest risks are popular risks,” says Jean-Pierre Danthine, who warns that a lack of education on the development of the economy and technology can lead to “very negative popular decisions.” Enter the Enterprise for Society Center (E4S), a joint initiative from IMD, EPFL, and UNIL, which looks to link sustainability and business education. In part four, Danthine, who will lead the venture as managing director, says he hopes this will “have an impact on how society is evolving.”

The SNB has 900 billion Swiss francs—what now?
The SNB built an unusually large balance sheet in efforts to rein in the Swiss franc, sparking debate as to what to do with its portfolio. In part three, Jean-Pierre Danthine is skeptical about the sovereign wealth fund option and asks, “What would we do with a sovereign wealth fund that the Swiss National Bank is not already doing today?”

The SNB should be protected from giving money to pensions, says Danthine
While Swiss banks and pension funds scream about the cost of negative interest rates, ex-Swiss National Bank board member Jean-Pierre Danthine views it quite differently. In part two, he addresses the impact of negative rates and the role the SNB should play in alleviating fallout.

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Tanja Schiller
Tanja Schillerhttps://cnnmoney.ch
Mein Name ist Tanja Schiller. Ich bin 28 Jahre alt und gehe hier bei CNNMoney meiner Berufung, dem redaktionellen Schreiben, nach. Dabei will ich Ihnen dem Leser nicht nur aktuelle News vermitteln, sondern auch Produkte auf Herz und Nieren testen und schauen, ob sie wirklich halten was sie versprechen!
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