CNNMONEY SWITZERLAND ANNOUNCES NEW STRATEGY AND NEW MANAGEMENT TEAM

0
92

Renowned Swiss journalist Patrizia Laeri will take up her post in July. CNNMoney Switzerland is expanding its coverage in Germany, Austria, Italy and France. The digital media for innovation and business is experiencing a strong increase in audience.

Two years after its launch, CNNMoney Switzerland is taking another important step and strengthening its management to cope with its rapid development. On 1 July 2020, Patrizia Laeri will take over as Editor-in-chief of the channel, succeeding Andreas Schaffner, who has been promoted to Chief Operating Officer with immediate effect. With a digital approach to content production and a proven commitment to sustainability and gender diversity in the business world, she joins a team with a strong female component. She will be key in focusing CNNMoney Switzerland in new markets and providing content in German.

New Editor-in-Chief

Patrizia Laeri (1977) is a well-known personality on the media scene. She began her career at the Neue Zürcher Zeitung, before joining SRF, where she produced numerous feature stories for several flagship programs (10vor10, Tagesschau etc.) and hosted economic broadcasts like SRF Börse and ECO. Named Swiss Economic Journalist of the Year in 2019, she hosts debates with economic and political leaders for the World Economic Forum and the Swiss Economic Forum. Patrizia Laeri writes a regular column in Blick and has a strong presence and following on social networks. She is a member of the board of the Institute for Digital Business of the HWZ (Zurich Business Management University). She thus brings to CNN Money Switzerland a major competence in digital presence management.

“I am thrilled to join CNNMoney Switzerland and to be part of the expansion of an innovative and dynamic media organization,“ said Patrizia Laeri. “I am convinced that the current crisis is a catalyst for an economy that takes into account environmental protection, social issues and good corporate governance. This is the only sustainable solution. This is what we will focus on at CNNMoney Switzerland. I am also looking forward to joining an equal opportunity team willing to promote the benefits of gender diversity – I’m working on a specific show on this very topical issue.“

Strengthening of management

Andreas Schaffner (1971) takes over as Chief Operating Officer in April 2020. Andreas Schaffner is an award-winning journalist and holds a law degree from the University of Basel and an MBA from the University of Durham. He brings a wealth of media management experience for the development into new markets and digital expansion of CNNMoney Switzerland, where he was editor-in-chief up until now.

Hannah Wise (1978) is appointed Deputy Editor. Hannah is an international journalist with 18 years’ experience in front of the camera. She started her career at the BBC working on local and national news stories before relocating to Paris to become the anchor of the France 24 flagship breakfast programme. In 2014 she moved to Switzerland and became launch anchor for CNNMoney Switzerland. She holds a Masters in Physical Geography from the University of Aberdeen.

Fetah Maliqi (1985) joins CNNMoney Switzerland as Head of Sales, effective 1 July 2020. His extensive experience in digital media and his background in banking and finance will be decisive for the media’s growth. Fetah Maliqi worked as Business Development Digital Manager at Admeira, after holding various executive positions at Goldbach Media (Switzerland).

Expansion in Continental Europe

CNNMoney Switzerland has signed an agreement with Turner Group/CNN that will enable it to extend its distribution to Germany, Austria, Italy and France. This expansion into the German-speaking (DACH) and Latin markets is a natural continuation of the progression of CNNMoney Switzerland, which is positioning itself as the innovation and business media, providing relevant coverage of the strong development of the start-up, tech, blockchain and venture capital scene, with sustainability and gender equality as key elements for digital savvy communities. The editorial focus will reflect these new market dynamics in a crucial area for companies based in or doing business with Switzerland. CNNMoney Switzerland is the only Swiss partner of the Turner/CNN Group brands and is part of the global network of the Turner/CNN Group.

German-language contents and productions

This expansion, as well as the arrival of Patrizia Laeri at the head of the editorial team, coincides with CNNMoney Switzerland’s decision to produce and distribute German-language contents in order to better serve the German-speaking Swiss and European market. These contents will in particular be distributed through major partner broadcasters with strong roots in the German-speaking markets.

Steady increase in viewing figures

Just over two years after its launch, CNNMoney Switzerland has seen a marked increase in its audience on all its platforms – cable and satellite, website, social networking platforms. Since the beginning of 2020, the website’s main markers have grown massively: +235% unique visitors, +250% length of engagement, +160% page views. Other broadcasting and social network figures follow the same upward trend.

Christophe Rasch, CEO and founder of CNNMoney Switzerland, said: „We can count on a first-class team to lead the exciting developments underway. I am particularly pleased to welcome such a charismatic figure as Patrizia Laeri, who brings along a wealth of experience, a keen sense of the digital world, and welcome convictions in terms of inclusion and diversity. In addition, our agreement with the Turner/CNN Group opens up remarkable prospects for us to further adhere to the ongoing transformation of the business world, in Switzerland, Europe and the world“.

Further information

CNNMoney Switzerland

Christophe Rasch

Media office

CNNMoney Switzerland

Delia Collardi

CNNMoney Switzerland

About CNNMoney Switzerland

Launched in January 2018, CNNMoney Switzerland was founded and is managed by CNNMoney Switzerland SA, an independent and privately owned Swiss media company. CNNMoney Switzerland is an integral part of the CNNMoney brand’s international development strategy. CNNMoney Switzerland is a multi-platform content producer for linear broadcasting and digital media, focusing on financial, business, economic, cultural and lifestyle content related to Switzerland or Swiss-based multinational companies or organizations.

CNNMoney Switzerland covers Swiss topics with international impact and broadcasts its programmes free-to-air via cable and IPTV operators as well as on www.cnnmoney.ch, Facebook, LinkedIn, Twitter, YouTube and Instagram.

WATCH MORE

Coronavirus fuels record sales of computer screens
Screens and other office supplies are in great demand these days as the coronavirus forces people to work from home. Digitec Galaxus is among retailers who say they are seeing record-breaking sales of some items.

Start-ups struggle to survive coronavirus
Cash-strapped start-ups that manage to stay afloat in the coming months may struggle to survive the economic aftermath of the coronavirus, says Jordi Montserrat, co-founder of Venturelab, a group that supports entrepreneurs in Switzerland. He predicts that investors will reconsider some existing projects and hold off funding for new ones.

Will hotel industry be gutted by coronavirus?
Hotels are especially exposed to the effects of coronavirus, from the spate of recent cancellations to travelers not even booking because of the current uncertainty. Ari Andricopoulos, the CEO of RoomPriceGenie, a company that helps small and medium-sized hotels price their rooms, is already feeling the pinch. “Hotel owners are fearing the worst at this stage,” he says. “There’s a good spirit of solidarity in the hotel industry, but I think we all know it’s not a good time.”

Why you can’t trust coronavirus counts
At least 613 people have tested positive for coronavirus in Switzerland, but that number isn’t a reliable measure of the outbreak. The Swiss government is abandoning efforts to keep a precise count of coronavirus cases to focus instead on easing the burden on the healthcare system and protecting the most vulnerable—the elderly and those with preexisting conditions. “The government has decided that they will only test people who are at risk, who have strong symptoms,” said Michael Hengartner, president of the ETH Board. “Young people, who might have weak symptoms, will simply be asked to stay at home to minimize contagion.” The Cantonal Hospital of Lucerne has received a recommendation from the government to limit testing to the most vulnerable or severe cases, said spokesman Markus von Rotz. “Only patients who are hospitalized and health care staff will be tested for coronavirus,” said Claude Kaufmann, a spokesman for Hirslanden Private Hospital Group, which operates 17 hospitals. “Patients with fever and cough must stay at home so that they do not infect anyone.” The Swiss Federal Office of Public Health confirmed that the cases could be far higher than reported and that “people at especially high risk are tested as a priority.“ No test, no infection This raises the question of whether the count reflects the true scale of the outbreak. Many people have been keeping tabs on the daily tally from the federal health office, relying on it to provide a measure of the severity of the situation in Switzerland. The country reported its third coronavirus death Tuesday as the outbreak worsens in neighboring Italy, which has logged over 9,000 infections and 460 deaths. It also marks a change in strategy from the early days of the outbreak, when the government ramped up testing following the first confirmed case on Feb. 25. Back then, even mild cases were being counted and traced in the effort to contain the crisis. The Swiss Federal Council said Friday that tracing the infection would continue “as long as possible.” At the same time, it indicated that protecting people by minimizing contact—at work or social events—was now the bigger priority. Large events have been banned across the country but, unlike in Italy, no blanket travel restrictions have been imposed. And the Swiss border remains open to commuters from Italy.  “With the infection rate that this virus has, it will basically cross across the human population,” Hengartner said. “It will become a pandemic. And the challenge for governments is to keep the infection rate low enough that we can always manage the patients that need to get hospitalized.”

Coronavirus shuts down Italy but Swiss border remains open
Despite a nationwide shutdown in Italy, cross-border workers are still welcome in Switzerland. CNNMoney Switzerland reports from Chiasso as the number of cases of the virus continues to grow.

Swiss border open for business
The 68,000 Italians employed in Switzerland are vital to the economy, says the president of AITI, the industry association of Ticino, which explains why the Swiss border remains open despite the lockdown in neighboring Italy.

World is losing battle to contain coronavirus, says president of ETH Board
Countries including Switzerland are abandoning efforts to keep a precise count of coronavirus cases and are focusing instead on helping hospitals cope with patient overload, says Michael Hengartner, president of the ETH Board and chairman of the Executive Committee. With a pandemic inevitable, the challenge now is to “keep the infection rate low enough that we can always manage patients that need to get hospitalized.”

COVID-19 may tip world into financial crisis, UN warns
The world is vulnerable to a financial crisis if the coronavirus epidemic drags on because it is already so deep in debt, the United Nation’s trade body warned in a report on Monday. An enduring health emergency will likely trigger margin calls, tighten borrowing conditions, and increase the risk of a stampede to sell assets not hit in the first round of market turmoil, the UN Conference on Trade and Development said. “This raises the prospect of a credit crunch in a period of high indebtedness,” despite very low interest rates, the report says. Hopes of a recovery will hinge on sustained and coordinated liquidity injections by central banks, more active fiscal policies, and renewed efforts to bolster trade. “Central banks should do whatever it takes in the face of the COVID-19, including directing credit for production and employment,” UNCTAD said. The world has been on a borrowing binge since the 2008 meltdown, when central banks pumped vast sums into cash-strapped markets and banks to shore up the system. At the start of 2020, total debt stocks exceeded more than $250 trillion, about three times global gross domestic product, according to the Institute of International Finance. Developing countries most at risk Developing countries are particularly vulnerable to a credit crunch, as many are already struggling with the highest debt levels on record. “For many developing countries that are facing debt distress already, I think we’re going to have to look at more radical solutions,” Richard Kozul-Wright, who oversees globalization and development strategies at UNCTAD, said in an interview Monday with CNNMoney’s Kasmira Jefford. “The need for a moratorium on debt servicing in some countries will also be necessary.” Economists have warned for years that such massive debt is a risk for the global economy. Record-low interest rates in countries around the globe have made it easier and cheaper for corporates, individuals, and governments to borrow. Last week, the U.S. Federal Reserve, which cut rates three times last year, slashed them by half a percentage point in response to the economic threat from COVID-19. The European Central Bank meets this week, and markets are pricing in a much smaller cut, given that rates are already in negative territory. There is also speculation that the ECB is preparing measures to provide liquidity to businesses hit by the outbreak.