Bulgari CEO Jean-Christophe Babin says although Baselworld was starting to lose its luster, he was still surprised by the recent news that Rolex and other major brands decided to drop out of the trade show. And, he says, even if his parent company—LVMH—decided to stay, it might not even be possible since the fair might now be in jeopardy. “This could be the end of Baselworld,” he says.
