The Swiss app that wants to help us run the world

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Share your favorite jogging trail or hiking path, or let people know the best drink to have at that undiscovered chic bar in town—Swiss app Snukr is banking on all of us inspiring one another to fully explore wherever we are in the world. Creator Chloé Saas swears it’s not just another travel or social app. “This is how you discover new places or experiences,” she says, adding that the Swiss tourism industry wholeheartedly agrees.