Investors are missing an opportunity, says gender lens start-up

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Gender lens investing has doubled in the past year, yet many are still unaware of what it is. Mette Rotbøll and Karina Storinggaard, co-founders of Think Yellow, believe that asset managers are partly to blame. They say investors could reap the benefits of a portfolio that includes companies that further gender equality. This September they are teaming up with Yova, a Zurich-based fintech impact investing firm, to help take gender lens investing from trend to mainstream.