Analytics for beauty products now en vogue

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“Swiss start-up Skin Match gives brands and retailers access to data so they can better understand their customers’ needs when it comes to buying beauty products. “We call it ‘beauty insight’ but in the end it’s Google Analytics for beauty,” the company’s founder and CEO Estella Benz tells Tanya König. She also talks about participating in L’Oréal’s accelerator program, Beauty Tech Atelier, and how the French brand provided an office for Skin Match in Paris.“